The Hagaddah, or the traditional text recited on Passover eve, famously enjoins each person in every generation to see him or herself as having been redeemed from Egypt. In a sense, by telling the Passover story, we become part of that story.

In that spirit, we're proud to present this year's Pesach video, a mashup of the three Justin Bieber pop earworms from this past year. In this song, we transition from the first person as the enslaved people of Israel asking Pharaoh to "forget your hardened heart" to a modern day observer of Passover. Because "when you believe" you become "part of the story." They say the best way to get rid a song that's stuck in your head is to sing along to a parody of it, so give our new video a listen and let us know what you think. Chag Kasher V'Sameach - have a great Passover!

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